Hill’s Pet Nutrition, a global leader in premium pet nutrition, announced partnerships today with actress and entrepreneur JoAnna Garcia Swisher, and 15 Minor League Baseball teams to launch #HillsForLife. This initiative celebrates Hill’s Pet Nutrition’s support of NBCUniversal Local’s annual Clear The Shelters™ nationwide pet adoption and donation campaign through a multipronged program. The #HillsForLife initiative encourages people to adopt from their local shelters and aims to raise $10,000 to support shelter pets across the U.S.

Consumers are invited to participate in the #HillsForLife social sweepstakes on Instagram from August 24 through September 19. Participants who share a picture of their favorite adopted furry friend(s) with the program hashtags will be entered for a chance to win Hill’s science-led pet nutrition for a year. Five lucky pet parents will be randomly selected and notified of their winning. Animal lover, JoAnna Garcia Swisher (Netflix’s Sweet Magnolias), will lead off with a post of her family’s rescue pet, Romeo. Every valid post will count as a sweepstakes entry, and entries also will trigger a donation from Hill’s Pet Nutrition that directly supports the ongoing animal shelter work of Greater Good Charities. Click here to read program rules and eligibility information.

“As a rescue pet owner myself, I know firsthand the importance of giving animals in need a forever home,” said JoAnna Garcia Swisher. “#HillsForLife creates a space for people to share the impact their pets have on their lives, something I find really special. I’m thrilled to partner with Hill’s Pet Nutrition to bring more awareness to pet adoption and support for animal shelters across the nation.”